AI for Marketing is delivered as a live, half-day bootcamp with a bonus workshop to follow. It mirrors the marketing cycle: insight first, then planning and delivery, then measurement and optimisation.

For those who need it, there is a 30-minute optional tech check one week before the main session to cover tool access and setup.

Pre-module: Tech check (optional)

The optional tech check ensures you can access the right tools and start the course confident that everything will work as it should.

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Module 1: Insight with AI

This module focuses on using AI to strengthen marketing insight before decisions are made.

You will learn how to:

• Use AI to gather and synthesise customer, category and competitor insight

• Apply Deep Research and Agent Mode to reduce insight workload

• Turn messy inputs into clear, usable insight

• Sense-check assumptions and spot gaps or tensions

• Prepare insight that can feed directly into planning

The emphasis is on better thinking, not faster output.

Module 2: Planning and delivery at scale

This module focuses on turning insight into action across marketing planning and execution.

You will learn how to:

• Use structured prompting to support marketing planning

• Create repeatable content workflows from plan to delivery

• Improve consistency across content and campaigns

• Optimise written content for both people and AI systems

• Integrate visual creation tools safely and effectively

You will practise live using realistic marketing scenarios, not abstract examples.

Module 3: Measurement and marketing agents

This module introduces AI-powered analysis and agents in a practical, grounded way.

You will learn:

• How AI can support marketing measurement and attribution

• How to build simple analytics and insight agents

• How to turn performance data into clear recommendations

• How to test scenarios and understand impact

• Best practice for governance, transparency and data handling

The focus is actionable insight, not dashboards for the sake of it.

Q&A and close

The session ends with open discussion and practical troubleshooting.

You can:

• Ask questions specific to your marketing context
• Sense-check use cases and approaches
• Leave with clear next steps for applying AI in your role

Bonus workshop / hackathon

This session consolidates learning and turns skills into confident, repeatable marketing practice. No new tools are introduced.

During the session, you will:

• Refine marketing content and workflows
• Translate strategic intent into clear prompts
• Identify quick wins and low-effort improvements
• Learn from how others apply AI in different marketing contexts

By the end of the workshop, you’ll leave with:

1. At least one high-value marketing use case ready to apply immediately

2. Improved prompts, tools and workflows tailored to your work

3. Greater confidence using AI independently beyond the course

Who it’s for

This course is for marketers who want to change how they work, not just keep up.

You might be working in brand, content, digital, communications, marketing operations or strategy. What you have in common is this: you are ready to stop dabbling and start using AI with purpose.

We teach in a way that fits real marketing workflows. You can apply everything using ChatGPT, Claude, Copilot Gemini, or Perplexity.

Marketing is changing. You do not need to learn everything. You just need to know what matters. We will show you how.